The End of the “15-Second Hit”? Investigating TikTok’s 2026 Algorithm Shift and the Afrobeats “Dry Spell”
For the last five years, Afrobeats and TikTok were a match made in heaven. From CKay’s Love Nwantiti to Tyla’s Water, the formula was simple: a 15-second catchy hook, a dance challenge, and global virality. But as we move through 2026, the data tells a different story. Industry insiders, led by the “face of Afrobeats” […]
